About Shane Radbone

Shane Radbone And His Climb To The Top

Shane Radbone And His Climb To The Top

Shane Radbone

Shane Radbone knows what he is doing. From a very young age, he has already been a go-getter – whether it is from his impressive career as a football player playing for the SANFL and AFL or as an entrepreneur. He built Executive Fitness Management from the ground up. It started with only one client which grew to 3,500 which became the largest and most successful corporate fitness firm in Australia. His successes in business did not go unnoticed by the Australian community. He was awarded the Australia Day Business Award in 1996 and the Young Leader of the Year Award in 2004.

Top positions

He became CEO of various companies and franchises at a very young age. He was asked to take over the top position in Wendy’s and VIP Home Service, two very serious positions that required top skill and leadership management abilities. In the span of only five years he was able to raise the profits of Wendy’s from $75m to $120m. He also led campaigns that enabled Wendy’s to receive awards for innovation and excellence. Shane Radbone Baskin Robbins CEO, believes in the power of customer service, which was instrumental in helping Wendy’s turn in profits.

Giving back

He also lent his masterful hand to Retail Brands Group Pty Ltd. He also served as the group Chief Executive Officer of Allied Brands Ltd., a position he held onto until June of 2010. Shane Radbone does not only excel in the fields of sports and business, currently he is very active in servicing the community, donating his time as the Chairman of Burns Trust Australia and acting board member of Brink Productions.

Running and Winning

He takes care of his body well, having run and completed several marathons in his lifetime including the New York Marathon not once but three times, the London Marathon, the Berlin Marathon and also the Kokoda Track. He also has been awarded the KPMG Advise Bank award for his contributions to the arts and business sector. Shane Radbone is not stingy with his secrets to success. He is now one of the top motivational speakers on matters concerning life and business in and outside of Australia. Shane Radbone enlightens various groups and companies that success is essentially an attitude.



Shane founded EFM as a 19 year old after coming back to Melbourne from Essendon. He saw the opportunity to introduce a new form of group fitness training. It literally started with 1 customer and over 10 years grew into Australia’s largest corporate fitness business with more than 4,500 clients in 30+ franchises in 4 states. Shane was awarded the Australia day business award in 1996 for contribution to the industry. Shane successfully sold his interests in EFM after starting it from nothing in 1991.



Shane was headhunted to be CEO of Wendy’s after he sold EFM.
Shane focussed all his efforts into customer service and the performance of the franchises. In his 6 years as CEO, he grew the Wendy’s business from $75m to $125m with a focus on franchise relationships and sales. Wendy’s was successfully sold to private equity in 2006. In 2005, Shane was awarded Young Leader of the Year award South Australia.