Business Recipe

Shane Radbone And His Recipe For Success


Shane Radbone knows the recipe for a well balanced life. He was a celebrated football player, having played for Essendon during the peak of his career. At the age of 20, he decided to extend his abilities to the business arena. Taking a chance on an idea he developed himself, he built Executive Fitness Management. Starting with only one client and as a single operation, EFM grew wings and soon boasted of over 3,500 clients with 25 franchises nationwide. This caught the attention of some business bigwigs and soon he was offered to be the Chief Executive Officer of Wendy’s Supa Sundaes.

Shane Radbone And His Recipe For Success

Customer Satisfaction

He decided to sell his EFM shares and take on the position of CEO. In only five years, he was able to turn the company around. Working on his basic principles of success in customer satisfaction, he raised the profits of the business from $75m to $120m. Under his management, the company received various awards for innovation. Wendy’s Supa Sundaes also gained a record for three consecutive years. Because of his exemplary leadership skills, Shane Radbone7-Eleven CEO, picked up the Young Leader of the Year Award in 2004 for his contributions to the industry.

Sports Roots Alive

Apparently he has not completely turned his back to his sports roots; Shane is also a competent marathon runner, having run in several key marathons worldwide. Some of his most recent runs include the New York marathon that he completed not only once but thrice. He also ran the London marathon, Berlin Marathon and the Kokoda track. Despite his busy schedule, Shane still finds time to give back to the community. He is the chairman of the Burns Trust Australia and a board member of Brink Productions. Another award would come to his life in the form of the KPMG Advise Bank Award for his contributions to the Arts and Business Sectors.

Mind and Success

Shane Radbone stays busy conducting seminars and talks to various groups in and outside of Australia. He shares his experiences about his life, business and sports career to individuals who would like to attain the same success that he has. His talks center of the power of the mind and how success is mainly an attitude.